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AI Insights · Timothy · September 2025

Top Drawing & Coloring Apps in the US: Q3 2025 Performance

Explore the performance of leading drawing and coloring apps in the US during Q3 2025, with insights from Sensor Tower on downloads, revenue, and active users.

Top Drawing & Coloring Apps in the US: Q3 2025 Performance

In the third quarter of 2025, the drawing and coloring app category continued to captivate audiences in the United States. Here's a closer look at the top five apps in this category, based on data from Sensor Tower.

Color by Number:Coloring Games by Wildlife Studios saw a dynamic quarter with weekly revenue fluctuating between $120K and $134K. Downloads varied significantly, reaching a peak of around 214K in the last week of September. The app maintained an active user base, with figures declining from about 827K to 677K over the quarter.

Happy Color by Numbers Game from X-Flow displayed stable revenue around the $7K to $9K range. Downloads experienced a notable rise towards the end of the quarter, peaking at approximately 135K. The app's active users consistently hovered around 3.1M to 3.7M, showcasing robust engagement.

Color Pop AI - Coloring Book by MWM demonstrated strong revenue, consistently achieving around $180K to $204K weekly. Downloads saw a steady increase, culminating in about 86K by the end of September. The app's active user count rose impressively, reaching over 682K.

Zen Color - Color By Number from Oakever Games had revenue between $7K and $11K. Downloads remained stable, with a peak of about 76K. Active users showed a positive trend, increasing from 1.2M to 1.6M throughout the quarter.

Color Oasis - Color by Number by Talefun experienced revenue fluctuations from $5K to $9K. Downloads varied, reaching a high of approximately 49K in early September. Active users grew from 225K to nearly 310K during the quarter.

These insights highlight the diverse performance trends among the top drawing and coloring apps in the US, reflecting user preferences and engagement patterns. For more detailed insights, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: September 2025